AsiaOne is a news, lifestyle and entertainment aggregator that bring readers content from Singapore, Malaysia, Hong Kong and across the region. During it’s rebranding exercise in 2017, a campaign was launched to feature the freshly revamped site.
The main premise was based on the slogan Your Daily Good Stuff. Using witty and eye-catching images to communicate AsiaOne’s personality and key benefits, the visual-led campaign ran on integrated platforms to target different audience segments. Full-page print adverts, consisting of teasers and revelations in consecutive pages, aroused curiosity with a focus on trending topics which centred on AsiaOne’s strengths in news, travel, food, health and home décor.
ADVERTISING CAMPAIGN | TYPOGRAPHY
CREDITS: Creative Director – Dollah Jaafar • Art Director – Ahmad Sadali Ramli • Copywriter – Caroline Chew
(Note: AsiaOne’s brand identity was designed by a separate agency)
