ONE FM 91.3 approached CreativeLAB with the intention of exclaiming the radio station’s quirky brand and personality to the masses, targeting listeners ranging from the early 30s to the late 50s.

Using the previously scribed mantra of Movers and Shakers, a series of print ads were conceptualised with their six celebrity DJs fronting the campaign. Distinctive stylings and colourful ambience from the 70s, 80s and 90s reflect the radio’s eclectic playlist from the different eras, whilst the capricious typography adds flavour to the humour.

ADVERTISING CAMPAIGN

CREDITS: Creative Director – Tommy Lim • Concept & Art Director – Ahmad Sadali Ramli • Copywriter – Caroline Chew • Photography – A PIxels Production Haus