Berita Harian’s prestigious annual award show Achiever of The Year, also known as Anugerah Jauhari, was celebrating it’s 20th anniversary in 2018, and what better way to announce the celebration by rebranding the image of the event. The idea of the facelift also stemmed from the thoughts of emphasizing the waves from the iconic trophy design and adapting them into the new schematics.

The creative development includes a set of identity that’s extended to style guide, the use of secondary graphics, collateral applications, fringe and pre-award activations, and social media engagement. For the branding, two family of fonts were licensed and they were used exclusively to promote the event. The new typography treatments and graphic styles leave an eminent presence, at once reverberating the spirit of relevancy and image of success through the years.

ADVERTISING | BRANDING | EVENTS

CREDITS: Creative Director – Dollah Jaafar • Art Director – Ahmad Sadali Ramli • Copywriters – Caroline Chew / Aref Ghouse