Love, from Mr. Prints is a branding proposal to advertise SPH’s power of print in a tongue-in-cheek manner.

The brand campaign was meant to poke fun at prints’ relationship with the new-kid-on-the-block: digital, whilst emphasizing the beauty of prints through internal monologues. Full of empathy and wit, the copy-led campaign utilizes space and bold typo play to convey the silly-yet-true aphorism of the current state of prints.

ADVERTISING CAMPAIGN | PITCH