South Australian Tourism Commission (SATC) engaged Sweet to develop a site with tailored content to promote its ideal roadtrips in the year 2020. South Australia: Rewards Wonder is a visual storytelling microsite designed to immerse readers into the world of South Australia, from Adelaide to Limestone Coast, and along the Fleurieu Peninsula.

Told beautifully from the point of views of two travelers on a roadtrip, the visual array includes photographs, cinemagraphs and 360° videos. For this project, I was involved at the pre-vis stage, from designing the user interface and experience, to art-directing the look and feel of the microsite.

BRANDING | DIGITAL | UI / UX

CREDITS: Campaign Manager – Norsuriati Jamil • Video Director / Producer – Elvina Farkas • Art Director – Ahmad Sadali Ramli • Content Writer: Cheryl Leong • Copywriter – Caroline Chew • Web Developer – Frederick Laurente Ricaforte / Sebastian Lim / Nadiah Bashir

(Below are the mocks for the microsite at its developmental stage. Click here to visit the final site).