SPHacious (pronouced as spacious) was a proposed advertising and brand campaign to showcase the possibilities of creative media buys in SPH’s stable of newspapers.

SPHacious comprises a team of animated agents who each have unique personalities. They are leading experts in the field of utilising spaces, and paired with their creativity, they will take print solutions to a whole new level. The campaign was planned to roll out in phases, whereby in phase 3, each agent are placed in their respective editorial environments to showcase their personalities and the use of creative media spaces.

BRANDING | ADVERTISING

CREDITS: Creative Director – Tommy Lim • Concept & Art Director – Ahmad Sadali • Concept & Copywriter – Kevin Teo