The ToTs programme by Temasek Foundation Nurtures, aspires to develop and promote evidence-based content in developmental psychology and early childhood to guide parents in their child’s life. By sharing the wealth of evidence and data with parents, they are equipped with information to make better parenting decisions. Sweet was invited to pitch in as the role of the messaging partner by developing tips that can be shared with parents through various channels.

The scope includes market research to segment the target audience, distribution framework, research and copywriting, and measuring its effectiveness. The proposal comprised of marcomm plans, branding campaign, and the evaluation plans. For the first phase of the presentation, I conceptualised and developed ToTs’ brand assets and visual language, ensuring a dynamic system that goes beyond aesthetics, and one that translates seamlessly on various platforms, including, but not limited to, print, digital and outdoor.

BRANDING | ADVERTISING | DIGITAL

CREDITS: Creative Director – Dollah Jaafar • Concept & Art Director – Ahmad Sadali Ramli • Copywriter – Caroline Chew