Tabla is a local English language newspaper published weekly by Tamil Murasu. As part of its re-branding exercise to cater to the ever-growing community of expatriate Indians living in Singapore, CreativeLab was invited to pitch a campaign that targets readers by covering topics close to their hearts.

Visual-led ads consisting of unique topics were crafted to depict the iconic exclamation mark from the tabla masthead, indicating an acclamation to and from the community. The topics range from Indian leaderships to Bollywood, from the value of gold to the power of spices. They were narrated through strong imageries for an unforgettable brand recall.

ADVERTISING CAMPAIGN | PITCH

CREDITS: Creative Director – Tommy Lim • Concept & Art Director – Ahmad Sadali Ramli • Copywriter – Dawn Lee