As part of the Culture and Design assignment for my Bachelor of Design, I conceived unBrandˣ – a pocketzine that takes its form through the hybrid of bitesize critical writing and visual parody. The main purpose is to educate and inform readers on the inconvenient truth about commercialism and the negative effect it has on the consumers. With anti-branding themes residing at its nucleus, the book acts as an agent provocateur, dividing itself into segments which can be handily digested.

Some of the segments include consumerism, new media, infographics and mock advertisements – which essentially give readers a chance to ponder or debate, and provide a blithesome space alongside the serious columns. unBrandˣ aims to generate ideas or concepts for better living in the age of information overload. The name is derived from the play on the word ‘Urban’ to describe the state of living in most influential cities.

PUBLICATION | CRITICAL WRITING