Founded by writer and baker Jade Mok, HautePans is a bespoke local brand selling cakes that are home-baked in small batches for standout quality.

I was commissioned to create the branding and extensions, including a set of brand guidelines and stationery. Approaching the project with no predisposing ideas, I took upon myself to shape the brand further, transposing them to collateral, which includes icons, posters, and digital application.

BRANDING | DIGITAL

CREDITS: Copywriter – Jade Mok