Love Hunt, organised annually by MyPaper, was a popular Valentine’s Day treasure-hunt challenge that provides couples, siblings and best friends the opportunity to strengthen their bond through winning teamwork in conquering a series of quirky games.

Mapping out the challenges in whimsical graphics that appeal to the active and adventurous target audience, the call-for-entry advertisements express the spirit of MyPaper that is upbeat and dynamic.

ADVERTISING | EVENTS | BELOW-THE-LINE

CREDITS: Creative Director – Tommy Lim • Concept & Art Director – Ahmad Sadali Ramli • Copywriter – Caroline Chew