SO envisions itself as Singapore’s rendition of Netflix which streams the best local short form content through unique UI, fueled by Mood-based and Voice Activated Technology. The new platform aims to curate video content across various SPH’s products.

Original videos, sponsored series and multi-media content from the relevant archives can be viewed through the portal. Channels can be created exclusively for content marketing and brand custom publishing. For the initial presentation, I was tasked to create a proposal which comprised of branding, iconography and user interaction.

BRANDING | DIGITAL | UI + UX

CREDITS: Creative Director – Dollah Jaafar / Damien Bray • Concept & Art Director – Ahmad Sadali Ramli