Everything Changes.

Welcome to the ^new digital space of Ahmad Sadali Ramli, a Singapore-based Art Director with 19 years of practice in the creative field, who is an avid cinephile, and a listomaniac.

↓

THIS SITE LOOKS BETTER ON A DESKTOP WITH THE LATEST CHROME OR FIREFOX BROWSERS.

➀ — WORKS

Anugerah Jauhari

Daliqa

SPH Scholarship

One FM 91.3

AsiaOne

Made In Singapore

The Learning Fest

HautePans

Solve For Tomorrow

SPH Magazines

Alphabeats

AdLand

The C3 Series

Unbrandˣ

The Imaginative

Love Hunt

SPH Digital

Your Name In Lights

Business Insider

Nutmeg & Mace

tabla!

Cinematic Report‬®

SO.Life

Marketplace

Rewards Wonder

Object Du Jour

Mr. Prints

Contexture

ToTs

SPHachious

Pink Mittens

Home Cooked Heroes

DBS Sustainability

93rd Oscars Best Picture

Dear Daniyal

Various Designs

➁ — ABOUT

Ahmad Sadali Ramli was born into an artistic family.

His late grandfather, Ahmad Patek, was a musician from the Colonial era who composed the popular Malay folk song ‘Di Tanjong Katong’, and his late father, Ramli Ahmad, was a playwright well-known for ‘Biola Serindai’, a thriller play that caused mass-hysteria in Victoria Theatre in 1976. Fast-forward to decades later, Ahmad Sadali is a keen-eyed Art Director with years of experience in communication design. A visual enthusiast and a typo geek who is meticulous to a fault, he has produced a variety of advertising, branding and conceptual works that are fueled by insightful strategy, unique storytelling, and creative panache, at once delivering effective solutions across multiple disciplines. Ahmad Sadali is an Art Scholar for media conglomerate Singapore Press Holdings (SPH), with diverse roles in CreativeLab and Sweet, and is currently the Associate Creative Director in Media Solutions Division. An avid cinephile, he dreams of designing cover images for The Criterion Collection someday. He shares the same birthday with his role model Erik Spiekermann.

Education

Bachelor of Design
(Communication Design) with Distinction
Royal Melbourne Institute of Technology, 2011

Diploma in Visual Communication
with Merit
Temasek Design School, 2003

Expertise

Advertising / Advertorial / Art Direction / Branding / Concept Development / Content Marketing / Copywriting / Creative Direction / Critical Writing / Data Visualisation / Editorial Design / Events / Graphic Design / Integrated Campaign / Outdoor / Packaging / Publication / Social Media / Storytelling / Typography / User Interface + Experience / Visual Systems / Web

➂ — DISRUPT

Suddenly, without the hint of a warning, Ahmad Sadali Ramli let out a war cry…“To hell with the Golden Ratio!”

Though he holds in great esteem the power of grids, Sadali is not enslaved to them. He leads, because he kerns. He bleeds, and then he blurbs. He sings to the autotunes of Pantones. He dances like animated gifs. He lives to experiment, because he believes that the science of business and design is governed by his passion to turn the rational into inspirational.

For Sadali, no breathing space is too wide to be explored, and no columns too narrow to be filled. If the briefs are far-fetched, he makes sure that the deadlines will be overstretched. If idea-killers kill his killer-ideas, he will not hesitate to resharpen his tools and start over with a clean slate. His bony fingers float like the industrious digits of a jazz pianist who is busy composing a delicate theme – rearranging, and fine-tuning, until the logo is too loud not to be missed, and the typo-glyphic play hits you between the eyes.

Sadali fantasises every day. Daydreaming is the catalyst for rumination, and a sweet intermediary for logical claptraps. Perhaps, he likes to be known as a neoteric who seeks meaning in the mundane and sees beauty in the bland. Yet he knows too well that pigeonholing is a crime. He takes absolute delight in knowing that the journey is always more important than the destination, and that results are just numbers to please KPI-centric clients.

He will not settle for mediocrity and he gets great satisfaction from seeing the fat grins on the faces of his team mates upon the completion of a long-haul stint. For him, tiny achievements are better than not trying at all. There are, after all, no shortcuts for success. Collaboration is indeed a two-way street, where every turn is a sudden discovery. So what does he have to say to the digitally disrupted world at large?

“Enough is enough! Herd instinct is strictly for sheep, and cookie-cutters belong in the kitchen! We are now in the eye of design disruption, more than ever! Jump into the seat next to me, buckle up, and let the roller-coaster ride begin!”

Suddenly, everything changes. But enough of all this rambling and rumbling.

LET'S DESIGN!

➃ — AWARDS

Singapore Press Holdings
Art Diploma Scholarship, 2000

Crowbar Award 2001
Typography Design – Finalist

National Skills Competition 2002
Graphic Design — Silver

Adobe Photoshop Arresting
Design 2003 - 2nd Place

Crowbar Award 2003
Editorial Publication – Silver (Pause)

Crowbar Award 2003
Interactive App. – Finalist (Pause)

Crowbar Award 2003
Interactive App. – Finalist (VSC Showcase)

RC Logo Competition 2003
Merit Award

Philips Design Excellence
Award 2003

Temasek Polytechnic
Director’s Honors List, 2003

Media Development Authority
Course Prize 2003 – Gold

Temasek Polytechnic All Rounder
Nominee, 2003

Anugerah Khas Mendaki
Mendaki Special Award, 2003

Singapore Press Holdings
Ink Awards 2009 — Creative Buy – Silver

PANPA 2010
Best Print Advertisement (SPH Scholarship)

National Day Parade 2011 Logo
Top 5 Finalists

RMIT University Award
Overall Top Student, 2011

PANPA 2013
Best Print Campaign (SPH iiNK Awards)

WAN-IFRA Asian Media Awards 2013
Best in Newspaper Marketing – (MyPaper)

International News Media Association 2014
Best Idea to Grow Ad Sales – 3rd
(SPH iiNK Awards)

PANPA 2016: Highly Commended –
Best Print Campaign (SPH Scholarship)

Marketing Excellence Award 2016
Excellence in Print Advertising – Bronze
(SPH Scholarship)

The SPARK Awards 2017
Best Media Solution (Print) – Finalist
(SPH iiNK Awards)

➄ — BRANDS

Here are some clients whom Ahmad Sadali had the opportunity to work with on major and minor capacities —

"Ahmad is the best sparring partner any copywriter could ever ask for. Quick-witted, humble and open-minded, his ability to look at ordinary things from a creative perspective fires my imagination and enables me to push the limits in ideation. His eye for detail and passion for craft are most inspiring. Some of my proudest accomplishments, including award-winning works, would not have been possible without him. He is a godsend."

Caroline Chew, Senior Copywriter • SPH Media Ltd, Content LAB
"I've worked with Ahmad for the past 5 years and he consistently proves to be an invaluable asset to every project he's involved in. He meticulously analyses client briefs, distills extensive information, and crafts concepts that not only meet the requirements but are also visually appealing and at times thought-provoking (in a good way!)."

Byron Yap, Account Director • SPH Media Ltd, Marketing & Media Solutions
"I’ve had the pleasure of working with Ahmad Sadali in the creative field of publicity for nearly a decade. Ahmad's boundless creativity consistently impresses us, and we eagerly anticipate the eye-catching visuals he creates for our campaigns. He maintains an approachable demeanour and is open to discussions, while also displaying unwavering conviction in certain aspects of his work, effectively persuading clients to consider his perspective."

Chok Huey Jiuan, Senior Manager • SPH Media Ltd, Experiential Campaign
"I can confidently say that Ahmad's creativity and constant stream of ideas bring a refreshing energy to our projects. He takes his work seriously and executes it meticulously, yet he manages to make our brainstorming sessions fun and engaging with his witty personality. Ahmad is always helpful, and his willingness to offer support and guidance makes him an invaluable colleague and leader."

Tammy Huang • Assistant Art Director • SPH Media Ltd, Content LAB
"Ahmad is a reliable and dependable professional who consistently exceeds my expectations. He understands the challenges marketers face and willingly goes beyond working hours to ensure timely delivery. He takes responsibility for the entire process, even overseeing production. Ahmad's talent and creativity make him the most exceptional colleague I've ever worked with, and I would be thrilled to collaborate with him again."

Niccolle Lum, Former Senior Manager and Team Head for Trade Marketing • SPH Pte Ltd
"Ahmad is an exceptionally professional, creative, and strategic thinker who leaves no stone unturned in his pursuit of creating effective results and perfection. His keen eye for design allows him to capture beauty in the smallest details. These exceptional capabilities make him a highly sought-after asset for any agency. It has been both a privilege and a pleasure to work and collaborate with him for over a decade."

Dennis Chew, Former Art Director • SPH Pte Ltd, Sweet
"A good leader. A great designer. A strategic thinker. This comes to my mind immediately when I think about Ahmad. I have the pleasure of working with him for more than 10 years at SPH and am particularly impressed by Ahmad’s ability to handle the big campaigns and projects with external and internal clients effortlessly. His incredible talent and strategic skills always lead to the success of our projects."

Zhu Yumei, Chinese Creative Director • SPH Media Ltd, Content LAB

➅ — MIXTAPE

Curated Spotify playlist that keeps Ahmad Sadali in the flow ~~~

► RHYTHM, SOUL & FUSION

► ANDANTE MODERATO

► NOTHING BUT THE GROOVES

► ORCHESTRAL REPERTOIRE

► PAST TENSE — THE 80s / 90s

► NOTES FOR MOVING PICTURES

➆ — CONTACT

Let’s work together to achieve your goals.

Whether it’s a full-blown integrated campaign or a simple design solution for a direct mailer, SUDDENLY makes it happen. Drop a message and we can collaborate!

Kindly fill-up the form or contact SUDDENLY at +65 9478 9020. Thanks!